As a member of The Summit Church since its inception, I have been able to play a key role in shaping the identity of this recent church plant in downtown Denver.
Starting with the logo and extending from the website to print and even video, I have strived to create a brand that is fitting of a young, urban church that meets in a warehouse in the RiNo arts district. The bright orange gives off a certain energy that makes people notice it, and when combined with the retro vibe of the logo and typography, a very welcoming aura is established.
If you ever get a chance to drive down Larimer St. at night, where it intersects with 33rd St., you will get a glimpse of this beauty in all its blazing, neon glory. A huge neon sign is attached to the side of the church's warehouse – not in an out-of-touch, cheesy way, but more in a sort of ironic, hip way that contextualizes with the artsy neighborhood it's in furthers enhances The Summit's brand.
The Summit Church Branding
The Summit Church Website (www.summitdenver.org)
The Summit Church in 2012
The Summit Church Inviter Cards
The Summit Church Welcome Card
Gloo is an iOS/Android/Desktop app platform that hosts hundreds of little applets from a multitude of champion organizations filled with quizzes and activities designed to help strengthen families and relationships.
I was given an opportunity to help brainstorm and develop the user interface/experience for a couple of those applet concepts. These images represent mock-ups that I designed for applets called "ManMoments" and "What's For Dinner?".
ManMoments UI Mock-Up #1
ManMoments UI Mock-Up #2
Man Moments Feature Layout
What's For Dinner? Mock-Up #1
What's For Dinner? Mock-Up #2
What's For Dinner? Feature Layout
An open chair is an invitation. An invitation to come and have a seat, to gather 'round the table and share a meal, to have a chat and get to know one another. This was the message that Agapé Chicago wanted to communicate to the Rogers Park neighborhood in Chicago – that they were a church that wanted people from every walk of life to come together and share their lives and start a dialogue about the important things in life.
They had a grand vision of who they wanted to be, and I worked hard to distill their passion and identity into something simple and unique – a chair. I then sought to reflect the nature of the Windy City through the bold, industrial typography of Trade Gothic and gritty, grungy textures that gave Agapé's print materials and website a power and a presence in a tough neighborhood.
Agapé Chicago Branding
Agapé Chicago Website (www.agapechicago.com)
Agapé Chicago Business Cards
Agapé Chicago Launch Service Flyer
Agapé Chicago T-Shirt
The church planters who are leading and organizing the planting of The Bridge Church came to me seeking an identity that gave people an opportunity to come to church with as few pre-conceived notions as possible. Rather than their logo screaming out "hip, young-people church" or "old, established church", they wanted their message to do the talking and for people to have to come through the doors to truly find out what The Bridge Church is all about.
Everyone comes to everything with their own experiences, emotions and biases, so I'm not sure it is entirely possible for their identity to be a completely blank slate. However, I think we did a great job centering on a concept that keeps things simple and clean and really does allow the content to do the majority of the talking. The simple, abstract bridge logo sets the tone with a blue/grey color palette to help the church be right at home on the coast in Wilmington, NC. The varied use of those colors along with large images and sharp typography gives them a personality while giving plenty of space to share what they want to say to the people they are trying to reach.
The Bridge Church Branding
The Bridge Church Website (www.thebridgeilm.com)
The Bridge Church Planting Prospectus
The Bridge Church Giving Card
The Bridge Church Business Cards
The Church at Brook Hills in Birmingham, AL is one of the fastest growing and influential evangelical churches in the country. Despite their prestige and despite the fact that there are thousands of college students that attend the church, little attention had been given to the brand and identity of the Brook Hills College Ministry (And what attention had been given to it, seemed to be stuck in the '90s). So when new leadership stepped in, they decided it was time for a change, and that is where I came in.
The majority of those thousands of college students attend six different colleges in and around Birmingham. With the idea of six uniting into one, I developed my concept around a hexagon. Not wanting to completely stray from the church's identity, the color scheme alludes to the color scheme of the church as a whole and we see a unified hexagonal core radiating outward as the college ministry's primary focus is to love and serve the students around it. A fresh, modern vibe breathes helps to breathe new life into the ministry and make it more appealing to the college generation. I then extended the hexagon and color scheme throughout various print applications to provide a unified look throughout the BHCM's various endeavors.
Brooks Hills College Ministry Branding
Brook Hills College Ministry Branding (Secondary)
Brook Hills College Ministry FirstStep Card
Brook Hills College Ministry Connect Card
CRU (formerly Campus Crusades) is an international organization that focuses on loving and serving all sorts of people. One of their prime areas of ministry is within cities and they have a branch called CRU City whose focus is on people in major cities all over the globe. CRU CIty had just undergone a refocusing of its mission and they came to me help them prepare for their relaunch.
While using the brand system already in place for CRU as a whole, they wanted they own spin on it that would give them a unique identity within the organization. Using the CRU color scheme and typographical system, I combined it with a city skyline overlay and was able to provide them a look that would appeal to the young professionals that they are trying to reach while staying true to the CRU brand.
The various applications they needed were a design for a MailChimp campaign, a flyer and some background images for PowerPoints and other display purposes.
CRU City Days 2013 MailChimp Campaign Template
CRU CIty Flyer
CRU City Digital Backgrounds
For this little project for the software company PGi, I was given a packet full of in-depth survey information regarding web conferencing and told to make something cool out of it. This was a new kind of project for me, but I have to admit that I really enjoyed studying the content and trying to drill down and find the information that spoke the loudest. Plus, I learned more about people's web conferencing habits than I could have ever dreamed about!
After boiling the information down, I came upon the narrative that I wanted my infographic to tell. A little brainstorming and some quick sketches later, and I had laid out my idea and settled on a style direction that I wanted to take. Simplicity was key due to the over abundance and technicality of the info, and so I felt that a flat, illustrative style with a retro-tech flair would be the best way for the content to be easily and interestingly conveyed and the narrative to take center-stage.
Web Conferencing Infographic
Web Conferencing Infographic Close-Up (Top)
Web Conferencing Solutions Infographic Close-Up (Bottom-Right)
The Summit Church kicked off 2013 with something called The Roots Campaign. It marked an effort for the young church plant to take the next steps to ensure that they would be a church that was rooted in Denver for multiple generations. The campaign pushed the people of The Summit to think about being committed to living in the city, to giving generously and to serving their community sacrificially.
This was a big deal for the church, and we put together a marketing campaign that reached people through various forms of media - video, web and print. The idea to communicate was that the church is its people and that this kind of grass-roots movement could spring up something powerful. It started with a big push at the beginning of the year and culminated at the end with a Christmas Offering.
The campaign has been a tremendous success - "putting down roots" has become part of the vernacular within the culture of the church and through the people's response and a movement by God, The Summit was able to purchase their building to ensure that they will be rooted in their neighborhood for a long, long time.
The Roots Christmas Offering Giving Card
The Roots Campaign Intro Video
The Roots Christmas Offering Webpage (www.summitdenver.org/roots)
The Roots Campaign Prayer Card Magnet
Greene21 was a t-shirt screen printing business that my best friend and I started together shortly after college. Because I owned it, I got to do the branding and we came up with a clean, modern and simple brand that appealed to the college kids that we most often catered to.
Also, when you own your own screen printing press, you get to experiment a bit with some shirt designs as well. I was able to design a lot of shirts for a lot of different customers, but the few that you see here were just some fun riffs on the Greene21 brand.
We've moved on since those days, but Greene21 Designs is still going strong. The company is in good hands and they do great work in the Raleigh-Durham area. Show them some love at www.greene21.com.
Greene21 Designs Primary Logo
Greene21 Designs Secondary Logos
Greene21 Designs Business Card
Greene21 Grafitti Shirt
Greene21 80's Shirt